Paul Hogan slams Australia’s tourism image
Paul Hogan played into his home country’s identity crisis by saying Australia was boring and too expensive.
Hogan, who once emblazoned the iconic Aussie tourist ad, accused his homeland of being too in love with its own image, too distant and too difficult. Back home to promote his new very Aussie movie, Charlie & Boots, Hogan pointed out that other nations have their own “nice beaches and waterfalls and museums and things like that”.
The Australian government meanwhile, has pledged $20million toward finding an ad campaign that will establish a new international image for the country after flagging tourism.
Hogan suggested Hugh Jackman (pictured) could sell Australia in much the same way as he had done with his “throw another shrimp on the barbie” campaign 30 years ago. Hogan said: “It’d be a terrible dried-out, burnt-out shrimp on the barbie if we were still waving it about after 30 years.”
Source: Splash News